A leading technology company known for its innovative electronics and software has committed to reducing 75% of its emissions before balancing the remaining emissions with high-quality carbon removals by 2030. To achieve this goal, the company is focused on cutting carbon emissions across its entire value chain and is directing efforts toward decarbonising its most significant sources of emissions.
In 2024, a year marked by significant environmental progress, the company avoided 41 million metric tons of emissions across all scopes. Working toward its 75% emissions reduction target, it successfully reduced gross emissions by 60% in 2024 alone.
The company’s product design emphasises lower carbon intensity by prioritising the use of recycled and renewable content, low-carbon materials, and energy-efficient hardware and software. For instance, its latest devices incorporate over 95% recycled lithium in their batteries and 85% recycled aluminium in their enclosures.
In the same year, the company introduced multiple product lines—such as smartphones, wearables, and laptops—with 100% fibre-based packaging. It also supported second- and third-party vendors in adopting the same sustainable packaging practices.
By prioritising energy efficiency at every stage—from initial design through manufacturing—the company achieved 100% clean electricity across its operations. It is now working toward extending this achievement to its manufacturing supply chain and product use phase. In 2024, its energy efficiency program avoided 57 million kilowatt-hours of electricity usage, which included savings from efficient servers and over 314,000 therms of natural gas through upgrades across 4.7 million square feet of new and existing buildings. These efforts also prevented an additional 18,000 metric tons of CO₂e (carbon dioxide equivalent) emissions annually.
In its drive to transition suppliers to renewable energy, the company reported that, in 2024, 17.8 gigawatts of renewable energy were procured by suppliers and brought online in the company’s supply chain. This clean energy generated 31.3 million megawatt-hours, avoiding 21.8 million metric tons of greenhouse gas emissions—a 17.4% increase over 2023.
With a strong focus on decarbonising its value chain, expanding the use of renewable energy, and prioritising circular material design, the company not only met major environmental milestones but also inspired sustainable progress throughout its global supply chain.
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