As global and domestic markets increasingly prioritize environmental standards, one of the leading Indian decorative paints sector has set a benchmark by embedding ecological stewardship into its core operations. This commitment is evidenced by substantial progress in resource efficiency and carbon footprint reduction, ensuring that potential growth remains synonymous with responsibility.
In the realm of energy and emissions, the organization has achieved remarkable milestones through a long-term decarbonization strategy. Since the 2013-14 baseline, the company has reduced its Scope 1 emissions by 28% and Scope 2 emissions at manufacturing units by 36%. Even more significant is the 69% decrease in overall emission intensity. These results are driven by a robust adoption of clean energy, with 57.6% of the electricity consumed at decorative paint manufacturing plants now being sourced from renewable energy.
Water stewardship remains a top priority, with the company creating a positive impact far beyond its operational boundaries. The organization has achieved a 478% water replenishment rate relative to the annual freshwater consumption at its decorative paint manufacturing facilities. This has been supported by community-led initiatives that have created a 273% water harvesting potential, benefiting 142 villages.
The focus on circularity and waste management has also yielded impressive results:
- • In the 2024-25 fiscal year, the company utilized 20,150 metric tonnes of recycled plastic in its packaging, accounting for 29.9% of its total plastic packaging usage.
- • The group fulfilled 100% of its liability across 25 states by collecting over 7,800 MT (Metric tonnes) of flexible and 72,000 MT of rigid plastic waste.
- • There has been a 79% reduction in specific hazardous waste disposal since the baseline year.
Furthermore, the organization’s commitment to a sustainable supply chain is reflected in its ‘Samaveta’ program, under which 81% of its supplier’s by spend was assessed on stringent ESG criteria.
By integrating these green measures, the organization continues to demonstrate that industrial excellence and environmental preservation may thrive together.
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